Commercial management and traffic demand forecast applied to the airport sector

Goal The Course on Commercial Management and Traffic Demand Forecast Applied to the Airport Sector aims to equip students with a comprehensive understanding of the economic and financial dynamics of an airport, with a particular focus on non-aeronautical activities—such as retail, concessions, and other commercial revenue streams. Participants will gain the tools and practical knowledge needed to implement effective management systems and apply forecasting models and software to anticipate passenger flows and market trends. The course offers a strategic overview of the airport business model and emphasizes the development of skills that drive revenue generation, optimize space allocation, and enhance passenger experience. With a practical, hands-on approach, students will be ready to contribute to the efficiency and profitability of airport operations. Learning Objectives • After successful completion of the course, participants will be able to: • Design and implement airport commercial strategies to maximize non-aeronautical revenues; • Apply traffic forecasting techniques to support strategic commercial planning; • Analyze economic and operational factors affecting airport and airline commercial decisions; • Conduct pricing, financial, and long-term planning for sustainable commercial growth. Primary Target Population Civil Aviation Authorities (CAAs): Management-level officers and specialists Airport Operators and Planners Airline Network Planners and Strategists Secondary Audience: Air Navigation Service Providers (ANSPs) Aviation Infrastructure Consulting Firms Investment and Financial Analysts in Aviation Government Transport Ministries and Urban Planners Entry Requirements • University degree or equivalent experience in aviation, economics, or business • Recommended prior exposure to commercial or operational functions in the aviation sector • Minimum English level B2 (e.g., FCE, IELTS 5.5, TOEFL 61+), no certificate is requiered